HEME is the editorial home for women running on empty. We review with rigour, write in plain English, and recommend only what we'd send a friend. If your product can withstand that standard, we want to hear from you.
HEME readers aren't browsing for entertainment. They're researching a real problem — low energy, low iron, recovery, postpartum depletion — and they're ready to spend on something that works.
If you've ever felt that women's wellness media is full of audiences who skim and disappear, HEME is the opposite end of that spectrum. Our readers screenshot. They show up at their GP appointments with notes. They forward us to friends and group chats.
30s, working professional, just had bloodwork and wants to understand it before her follow-up appointment.
Six months out, exhausted in a way that doesn't feel like normal new-baby tiredness, looking for an honest read on iron and recovery.
Trains seriously, eats little or no animal protein, wants smart guidance on minerals without the supplement industry hype.
Has spent thousands on supplements over five years, ready to throw most of them out, wants someone she trusts to tell her what to keep.
Each option has clear deliverables, transparent pricing tiers, and the same editorial firewall: HEME's review framework cannot be paid for.
A long-form editorial review of your product, written to the same standard as our independent reviews. Clearly labelled as sponsored, with editorial independence intact.
Earn the right to display the HEME Reviewed badge on your packaging, website and ad creative. Awarded only to products that pass our six-criterion framework — no shortcuts.
Sponsor an issue of The Depletion Report — our weekly editorial newsletter for women who want answers, not supplement noise. One sponsor per edition.
For at-home blood test providers and pathology partners. Get featured in our testing reviews, the HEME Check results flow, and lab-guide articles where appropriate.
For clinics, naturopaths, GPs and integrative practitioners working with women's wellness. Get matched with women in our HEME Check results when their answers align with what you do.
For brands seeking deeper, multi-edition partnerships — co-built editorial, IRL events, ambassador programs and shared research. By application only.
There are dozens of "trust marks" in women's wellness, and most are paid placements. HEME Reviewed is the opposite: an independent assessment against a published framework, with criteria you can see before you apply.
If your product earns it, you display it. If it doesn't, you don't. We publish the registry of badge-holders, and we revoke the badge if criteria slip on re-assessment.
Working with HEME means accepting our editorial firewall. Read this before you reach out. If any of it is a deal-breaker, we're not the right partner — and that's fine.
You tell us about the product or the partnership. We review the fit honestly — sometimes the answer is no, and quickly.
For reviews and badge applications, we run the product through our six-criterion framework. You see the result.
You decide whether to proceed knowing what we'll likely write. Some brands walk away here. That's an honest outcome.
If it's a fit, we publish. You see the draft for fact-checks only. We send the reporting afterwards.
Fill in the form to get started. We aim to respond to every submission within five business days — including the ones that aren't a fit.
If you'd rather skip the form and email a senior editor directly, write to brands@heme.co.
Most "review" sites are affiliate sites with a thin layer of editorial. Our model is the inverse: deep editorial framework, with affiliate links disclosed where they exist. Brands work with us because our audience trusts a HEME recommendation more than they trust a banner ad. That trust is the asset.
No. You can pay to be reviewed (a sponsored review), and we'll write to the same framework we use for everything else. The result is whatever the result is. If you only want guaranteed positive coverage, there are plenty of places that offer that — and your customers will eventually find out which ones they are.
For sponsored reviews and badge applications, the typical timeline from approved submission to publication is four to six weeks. That includes formulation review, framework assessment, draft, fact-check round, and scheduling. We don't rush this — it's the part that protects the value of the placement for you.
Not usually. If your marketing leans heavily on "cure," "treat," "balance hormones" or "fix" language, you can expect us to write that into the review — and our readers will see it. Most brands prefer to update language ahead of a HEME review rather than have us point it out.
It does three things for brands that earn it: signals to the highest-intent female wellness audience that your product passes an independent, transparent standard; gives you a credible, defensible third-party endorsement to use on pack, in ads and on landing pages; and qualifies you for the HEME Reviewed registry, which appears in editorial recommendations across the site and newsletter.
Sponsored guides are case-by-case. We've turned more of these down than we've accepted, because guides carry our editorial voice into more sensitive territory (testing, blood markers, postpartum recovery). When we do them, they go through a stricter review process than product reviews. Talk to us.